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Three campaigns took home an 8 Ball, thirteen earned a score of 7, while forty-five scored a 6 on the refreshed HumanKind Scale.


An unmatched passion for creative excellence has always driven Leo Burnett Worldwide’s Global Product Committee (GPC) wherein the network’s leaders gather to review and assess the year’s creative works. This time, however, rather than a meeting of the minds in India or Illinois, the GPC convened digitally.